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Arsenal and NSW announce partnership

Arsenal Football Club and the New South Wales (NSW) Government have announced a multi-year tourism partnership, which will culminate in the Gunners playing two pre-season matches against Sydney FC and Western Sydney Wanderers at ANZ Stadium in Sydney in July 2017. The partnership will give the NSW Government's tourism and major events agency, Destination NSW, the opportunity to promote and market NSW travel and tourism to Arsenal’s global following. Destination NSW is particularly focused on using the partnership to gain exposure in the UK, China and the United States, countries where the club has a particularly large and engaged fanbase. Destination NSW will...
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